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Law directories in the UK vary widely in reach.

Establishing a recognisable web strategy is non-negotiable. This includes optimising your website for local search. Search engine optimisation helps your firm gain traffic when potential clients search for solicitors.

Start with your main platform. It should be clear, with messaging that speaks to your audience. Google visibility isn’t a buzzword — it’s the engine of your lead generation. Use search-friendly language to gain traffic.

Legal publishing is another essential tool. Creating legal guides helps establish authority. Guest posts on news platforms can generate backlinks. A well-managed publishing schedule supports ongoing engagement.

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